The e-commerce industry is booming. Due to the high prospect of this industry, more people are getting into the e-commerce business. You need to have strong digital marketing strategies to keep up with the competition. For that, you need to be aware of the latest digital marketing trends. Here are some of the latest digital marketing trends today.
More visual user-generated content
There is high demand for more visual user-generated content. Reviews, for example, can improve trustworthiness towards a brand. This will drive more traffic to your site. Visual user-generated content can provide much better results than written content.
These contents show others how the customers are interacting with the brand. You can request the customers to share their thoughts on the products they bought from your store. They can share photos videos and tag them with hashtags. You can also display the pictures that the customers give on your product pages.
Use of artificial intelligence
The use of artificial intelligence (AI) has become prominent now in the e-commerce industry. This can give a customized experience to the customers. So, you need to invest in AI and machine learning to make your business more productive.
With AI, you can respond to customer queries quickly and provide better customer service. You can also send product recommendation emails to the customers. It can be used for proposing complementary products too.
Improved mobile experience
More people today use mobile phones to shop online. So, enhancing the mobile experience is a priority these days. Online transactions have become more secure now, and so people are more confident to shop online. You need to make sure that your website is responsive. You should ensure that the mobile visitors don’t face any problems during navigation.
More use of social media buy buttons
Many people are more comfortable using the social media buy buttons than visiting the actual site to buy products. So, you need to maintain your social media pages properly. You should update the contents there, make sure your products are displayed often and use the right social media buttons so that prospective customers can buy easily.
These trends in digital marketing will continue to stay in the coming years. So, you should adopt these trends to increase your customer base and increase your revenue.