Search Engine Optimization is an online strategy that is continuously changing and evolving. Just when you think you’ve mastered the game, new developments are released that make everything you were doing obsolete. It can be a frustrating venture, but one that will undoubtedly pay off for your business if done correctly. Miami SEO & Webis here to share some of the best Search Engine Optimization Advice to help you stay up to date on new developments.
A major factor in search engine optimization that is sometimes difficult to figure out is how much content you should be posting on your website and in what intervals. Some companies swear by the rule of thumb that less is more while others believe that there can never be too much content. In reality, our team at Miami SEO and Webbelieves that there is a sweet spot that exists between the two extremes. Identifying exactly what that value is can be challenging, but by implementing specific techniques, you can find the fit that best suits you.
To compare the amount of content we produce to other developers, we keep a close eye on their websites and platforms. While it is never a good idea to blatantly steal from another company’s website, it does not hurt to be aware of what your competition is doing and observe how you can grow and learn from different strategies they are putting into place.
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With the arrival of 2018, Miami SEO & Web is looking to completely revamp our strategies as we do every year. We understand that nothing is permanent on the online space and hope to continue to stretch and grow as professionals by implementing strategies that are not in our comfort zones. Only then can we truly progress and find the best SEO solutions for our loyal clients.
Another trend that is likely to pick up a good amount of traction in the new year is providing more focus to voice search results. As you likely are already aware, more and more consumers are turning to their smart devices to search for things such as a new restaurant in the area or a contractor for their kitchen renovation. The days of manually typing searches into Google’s search engines are fading. In fact, according to Google themselves, 1 out of 5 searches are already coming in from voice queries. Due to this new data, SEO experts are finally giving digital assistants the focus they deserve.
Programs such as Siri for Apple devices and Cortana for Microsoft are making the lives of consumers significantly easier. All a person has to do is prompt their digital assistant and be presented with search results within seconds. To make your website attractive to this new line or searching online, there are certain strategies you should be implementing now. For example, longer search keywords and a more natural language that matches the user’s conversational tone can significantly increase your chances of being amongst the first results presented by a digital assistant.
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Take your business to a new level with Miami SEO & Web and our effective digital marketing services. For more information on our Search Engine Optimization Advice, or for a free consultation, call us today at (786) 462-8324 or click here to schedule an appointment!